Intangibles as drivers of change and renewal: Organisational dynamics underlying the next stage of the knowledge economy (InChange)

Intangibles play a vital role in economic value creation and the overall well-being of societies. Examples of intangibles include brands, data, patents, software, and human and organisational capital. However, our current understanding of intangibles remains imperfect.

This research project provides insights into the role of intangibles in driving socio-economic value creation and creative renewal. By addressing the gaps in our understanding of intangible assets, their accumulation, their utilisation, and their impact, the results of the project can inform decision-making in both the private and public spheres.

The InChange project provides a framework for measuring and analysing intangibles at the business level. The project’s pivotal questions include the following:

• Which specific intangible assets, and combinations thereof, are most likely to propel businesses towards survival and success?
• How do intangibles contribute to the process of creative renewal among businesses?
• What practices and policies can be identified as effective drivers for achieving the highest possible socio-economic returns on intangible assets?

The project is conducted in cooperation with international professors and researchers.