How Demographic Shocks Show Up in Suomi24 Discussion Forum?

Alho JuhaLin Julian

Abstract

The collapse of fertility in 2010–2024, corona pandemic in 2020–2024, and the sharp increase of net migration in 2022–2024, are fresh examples of population shocks. How have they been understood by the population at large?

Suomi24 discussion forum has been in operation since 2001. Four topic groups were formed. A corpus of 1.26 million posts was formed. The frequencies of nouns and adjectives were counted in the topic groups. On this basis, a vocabulary of approximately 8,000 lemmas was determined.

In each topic group, the language used and its change, was studied by embedding the lemmas into a four-dimensional Euclidean space. The analysis was complemented by reading, on a sample basis, about 2,000 posts. Gemini AI was also used to provide summaries of the posts we had read.

The bursts in the flow of posts were only indirectly related to the demograhic shocks. Changes in fertility were thought to be caused by changes in attitudes. Corona dominated the discussions on mortality, although its effect on mortality was minor. In discussions on migration, the major burst was related to the refugee crisis of 2015. In contrast, the wave of immigrants provoked by the Ukrainian war was less discussed.

Publication info

Results of research
Life course and economic implications of demographic change (LIFECON)
Research groups
Macroeconomy and public finances
Labour market and education
Series
ETLA Working Papers 151
Date
16.10.2026
Keywords
Order statistics, Mortality, Migration, Social media, Fertility, AI, Token
ISSN
2323-2420, 2323-2439 (Pdf)
JEL
C83, J10, N34, Z13
Pages
54
Language
Finnish