As far as the future – and related – ecosystems
of smartphones and the cloud are concerned,
Apple/iOS (OS = Operating System) and
Google/Android OS are currently dominating
the smartphone markets. Microsoft Windows
Mobile is struggling to become “the third alternative”
in the near future and may do so by
the end of 2013. In this market, new innovations
are required to compete with the Apple/
iOS and Google/Android OS business models.
The artefact surroundings of people should be
studied to devise new innovations for the contemporary
mobile Internet industry.