How New Smartwatches Could Revolutionize the Artefact Surroundings of People

Seppälä TimoBroens Ron

As far as the future – and related – ecosystems
of smartphones and the cloud are concerned,
Apple/iOS (OS = Operating System) and
Google/Android OS are currently dominating
the smartphone markets. Microsoft Windows
Mobile is struggling to become “the third alternative”
in the near future and may do so by
the end of 2013. In this market, new innovations
are required to compete with the Apple/
iOS and Google/Android OS business models.
The artefact surroundings of people should be
studied to devise new innovations for the contemporary
mobile Internet industry.

Publication info

Series
ETLA Muistio - ETLA Brief 5
Date
20.02.2013
ISSN
2323-2463
Pages
3
Availability of print version
Available
Language
English