---
title: "How Do Competition Policy and Data Brokers Shape Product Market Competition?"
authors:
  - name: "Koski, Heli"
    url: "https://www.etla.fi/henkilot/koski-heli/"
    sameAs:
      - "https://twitter.com/heli_koski"
date_published: "2018-10-26"
series: "ETLA Working Papers"
series_number: "61"
issn:
  - "2323-2420"
  - "2323-2439"
jel_codes:
  - "L11"
  - "L13"
  - "L41"
  - "L81"
language: "en"
publisher: "ETLA Economic Research"
pdf_url: "https://www.etla.fi/wp-content/uploads/ETLA-Working-Papers-61.pdf"
keywords:
  - "Data brokers"
  - "Market for data"
  - "Competition"
  - "Competition policy"
identifier: "https://www.etla.fi/julkaisut/id/ETLA-Working-Papers-61"
abstract: "This paper empirically analyzes how a data broker affects competition in oligopolistic product markets. It examines a unique case concerning the two dominant Finnish food retail companies’ voluntary withdrawal from information exchange via a data broker. Moreover, the companies jointly approached the Finnish antitrust authority, originating an investigation whether their prior horizontal information exchange was illegal. This resulted in the permanent termination of a data broker’s business in the Finnish food retail sector. The empirical analysis employs quarterly data from the food retail sector of the old EU15 countries for 2005–2017. The difference-in-differences model is used to explore the competitive impacts of a termination of vertical and horizontal information exchange via a data broker in the Finnish food retail sector. Data suggest that competition was less fierce and product prices higher after the termination of information exchange via a data broker. Longer-term evidence on the price increase in the absence of a data broker is inconclusive. Furthermore, discontinuation of data exchange from the downstream to the upstream firms facilitated downstream bargaining power and generated a long-term increase in the gap between retail and producer prices."
---

# How Do Competition Policy and Data Brokers Shape Product Market Competition?

**Published:** 2018-10-26  
**Categories:** Publications, Working Papers  
**URL:** https://www.etla.fi/en/publications/how-do-competition-policy-and-data-brokers-shape-product-market-competition/

#### Abstract

This paper empirically analyzes how a data broker affects competition in oligopolistic product markets. It examines a unique case concerning the two dominant Finnish food retail companies’ voluntary withdrawal from information exchange via a data broker. Moreover, the companies jointly approached the Finnish antitrust authority, originating an investigation whether their prior horizontal information exchange was illegal. This resulted in the permanent termination of a data broker’s business in the Finnish food retail sector. The empirical analysis employs quarterly data from the food retail sector of the old EU15 countries for 2005–2017.

The difference-in-differences model is used to explore the competitive impacts of a termination of vertical and horizontal information exchange via a data broker in the Finnish food retail sector. Data suggest that competition was less fierce and product prices higher after the termination of information exchange via a data broker. Longer-term evidence on the price increase in the absence of a data broker is inconclusive. Furthermore, discontinuation of data exchange from the downstream to the upstream firms facilitated downstream bargaining power and generated a long-term increase in the gap between retail and producer prices.

---

## Additional Information

**Kirjoittajat:** Koski, Heli

**Kansikuva:** https://www.etla.fi/wp-content/uploads/etla-working-papers-61-kansi.jpg

**Lataa Pdf:** https://www.etla.fi/wp-content/uploads/ETLA-Working-Papers-61.pdf

**Key Words:** Data brokers, Market for data, Competition, Competition policy

**Jel:** L11, L13, L41, L81

**Paivays:** 26.10.2018

**Sivuja:** 35

**Kieli:** en

**Sarja:** ETLA Working Papers

**Sarja Nro:** 61

**Issn:** 2323-2420, 2323-2439 (Pdf)

**Saatavuus:** 2

**Publication Research:** No



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