--- title: "Do Personal Data Related Innovation Boost Firm Value?" authors: - name: "Koski, Heli" url: "https://www.etla.fi/henkilot/koski-heli/" sameAs: - "https://twitter.com/heli_koski" date_published: "2018-05-25" series: "ETLA Muistio - ETLA Brief" series_number: "66" issn: - "2323-2463" jel_codes: - "D22" - "G41" - "L2" - "O3" language: "fi" publisher: "ETLA Economic Research" pdf_url: "https://www.etla.fi/wp-content/uploads/ETLA-Muistio-Brief-66.pdf" identifier: "https://www.etla.fi/julkaisut/id/ETLA-Muistio---ETLA-Brief-66" abstract_translations: en: "Personal data is increasingly used in business value creation. Data from the years 2007–2014 suggest that firms’ personal data related innovations and knowledge stocks in technology domains of location-based services and artificial intelligence contributed substantially to firm value. The premiums gained from personal data related innovation were particularly significant for data giants holding knowledge stocks in the location-based service domain. Empirical findings indicate that a strong positive relationship between personal data related knowledge stocks of the location-based services domain and firm value relates primarily to investor attention intensified during periods of media hype. The data provide new insights into the market valuation of intangible assets: investors seem to overweight more salient right tails of firms’ knowledge stocks of emerging technologies while neglecting salient left tails." --- # Do Personal Data Related Innovation Boost Firm Value? **Published:** 2018-05-25 **Categories:** Briefs, Publications **URL:** https://www.etla.fi/en/publications/henkilodatasta-merkittava-yritysten-arvon-luonnin-lahde/ #### Abstract Personal data is increasingly used in business value creation. Data from the years 2007–2014 suggest that firms’ personal data related innovations and knowledge stocks in technology domains of location-based services and artificial intelligence contributed substantially to firm value. The premiums gained from personal data related innovation were particularly significant for data giants holding knowledge stocks in the location-based service domain. Empirical findings indicate that a strong positive relationship between personal data related knowledge stocks of the location-based services domain and firm value relates primarily to investor attention intensified during periods of media hype. The data provide new insights into the market valuation of intangible assets: investors seem to overweight more salient right tails of firms’ knowledge stocks of emerging technologies while neglecting salient left tails. --- ## Additional Information **Kirjoittajat:** Koski, Heli **Kansikuva:** https://www.etla.fi/wp-content/uploads/etla-muistio-brief-66-kansi.jpg **Lataa Pdf:** https://www.etla.fi/wp-content/uploads/ETLA-Muistio-Brief-66.pdf **Key Words:** Firm value, data economy, personal data, innovation, investor attention, technology salience **Jel:** D22, G41, L2, O3 **Paivays:** 25.05.2018 **Sivuja:** 9 **Kieli:** fi **Sarja:** ETLA Muistio - ETLA Brief **Sarja Nro:** 66 **Issn:** 2323-2463 **Saatavuus:** 2 **Publication Research:** No ## Bibliographic metadata (JSON-LD) ```json { "@context": "https://schema.org", "@type": "ScholarlyArticle", "@id": "https://www.etla.fi/julkaisut/id/ETLA-Muistio---ETLA-Brief-66", "headline": "Do Personal Data Related Innovation Boost Firm Value?", "inLanguage": "fi", "publisher": { "@type": "Organization", "name": "ETLA Economic Research", "url": "https://www.etla.fi", "logo": { "@type": "ImageObject", "url": "https://www.etla.fi/wp-content/uploads/logo-etla_logo.svg" } }, "datePublished": "2018-05-25T00:00:00+00:00", "author": [ { "@type": "Person", "name": "Koski, Heli", "url": "https://www.etla.fi/henkilot/koski-heli/", "sameAs": [ "https://twitter.com/heli_koski" ] } ], "abstract": "", "keywords": [ { "@type": "DefinedTerm", "name": "Firm value", "@language": "en" }, { "@type": "DefinedTerm", "name": "data economy", "@language": "en" }, { "@type": "DefinedTerm", "name": "personal data", "@language": "en" }, { "@type": "DefinedTerm", "name": "innovation", "@language": "en" }, { "@type": "DefinedTerm", "name": "investor attention", "@language": "en" }, { "@type": "DefinedTerm", "name": "technology salience", "@language": "en" } ], "isPartOf": { "@type": "PublicationIssue", "issueNumber": "66", "isPartOf": { "@type": "Periodical", "name": "ETLA Muistio - ETLA Brief", "issn": "2323-2463" } }, "mainEntityOfPage": "https://www.etla.fi/en/publications/henkilodatasta-merkittava-yritysten-arvon-luonnin-lahde/", "url": "https://www.etla.fi/en/publications/henkilodatasta-merkittava-yritysten-arvon-luonnin-lahde/", "hasPart": { "@type": "CreativeWork", "inLanguage": "en", "text": "Personal data is increasingly used in business value creation. 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